The course offers fundamental concepts and tools for the critical multimodal analysis of discourse in terms of the argumentative strategies that are used to convey meaning.
• Machin, David and van Leeuwen, Theo (2016). Multimodality, Politics and Ideology. Journal of Language and Politics 15 (3), pp. 243–258. (The text is available on Moodle)
• Kress, Gunther (2011), Multimodal Discourse Analysis. The Routledge Handbook of Discourse Analysis edited by James Paul Gee, Michael Handford, London and New York, Routledge, pp. 35-50. (The text is available on Moodle)
• Jewitt, Carey and Berit Henriksen (2016), Social Semiotic Multimodality. Handbuch Sprache im multimodalen Kontext edited by Nina-Maria Klug and Hartmut Stöckl, Berlin, De Gruyter, pp. 145-164. (The text is available on Moodle)
• Kress, Gunther and van Leeuwen, Theo (2006 [1996]), Reading Images. The Grammar of Visual Design, London and New York, Routledge, chapter 6 “The Meaning of Composition”, pp. 175-213. (The text is available on Moodle)
• Roderick, Ian. 2016. Critical Discourse Studies and Technology. A Multimodal Approach to Analyzing Techno-culture. London/New York, Bloomsbury, pp. 9-13.5. (The text is available on Moodle)
• Moschini, Ilaria. 2022. The World as a Global Community? A Critical Multimodal Discourse Analysis of Facebook’s Institutional Communication and Technical Documentation, Effigi Edizioni, Arcidosso (Gr), chapters 4, 5, 6 (http://www.cpadver-effigi.com/blog/the-world-as-a-global-community-ilaria-moschini/)
• Lecture notes and a selection of examples that will be uploaded to Moodle during the course.
Learning Objectives
The main knowledge provided by the course concerns the concept of "discourse" in its multidisciplinary perspectives, and contemporary political discourse from a multimodal perspective. At the end of the course students must be able to understand, analyse and contextualise a communication act in English from a multimodal point of view as well as to master the related scientific literature and jargon.
Teaching Methods
Lecture-based lessons that involve the direct participation of students.
Further information
The course is in the second semester.
Type of Assessment
The final exam is written also for non-attending students or exchange programs (Erasmus and others). The test features open questions and, in detail, theoretical questions and questions that involve the application of the acquired concepts.