Analysis of the main features of the contemporary political communication and of its evolution through the time.
Special attention will be devoted to the development of political marketing and consulting.
Cristian Vaccari and Roberto Grandi, Come si vincono le elezioni, Carocci, Roma 2013; Enrico Caniglia and Marco Mazzoni, Nuovi approcci alla comunicazione politica, Carocci, Roma 2013; Marco Cacciotto, Marketing politico, il Mulino, Bologna 2011.
Learning Objectives
A good knowledge of the instruments and schemes of the political-electoral communication, in order to gain the basical professional skills for political consulting.
Prerequisites
None
Teaching Methods
Lectures
Type of Assessment
Written examination for the students attending at least 62 of the 70 hours of lessons and for Erasmus students. Oral examination for all the other students.
Course program
Basical elements of the political communication. Opinion climate, interaction between politicians and voters, characters of the political discourse. Technics of the electoral communication and of the political marketing.