The course aims to analyze the recent evolution of the industry-distribution relationships and takes into account the marketing management approach of industrial firms and retailer along the distribution channel.
Retailing Management, 9/edition, Levy M., Weitz B. e Grewal D., 2014, McGraw Hill Education, 2015
Learning Objectives
The course aims to analyze the recent evolution of the industry-distribution relationships and takes into account the marketing management approach of industrial firms and retailer along the distribution channel.
Prerequisites
Economia e gestione delle imprese.
Internazionalizzazione delle imprese.
Marketing.
Teaching Methods
75 hours (60 hours of lectures + 15 hours of seminars/project work)
Further information
n.d.
Type of Assessment
Written Assignment. Oral exam. Case Analisys.
Course program
The course aims to analyze the recent evolution of the industry-distribution relationships and takes into account the marketing management approach of industrial firms and retailer along the distribution channel.